nguyenbang94.hanu 2/11/2025 9:08:01 PM

HOW TO USE SOCIAL MEDIA TO PROMOTE OUR IMAGE AND VALUE

[I] Social media has become a powerful tool for individuals and organizations to shape their image and share their values. [II] To use it effectively, the first step is to set clear objectives, such as enhancing personal branding, promoting a product or service, or raising awareness about a cause. [III] Having specific goals helps in creating a focused and actionable strategy. [IV] For example, a professional might use LinkedIn to demonstrate expertise consistently, while a business could leverage Instagram to showcase products and engage with customers daily.

Understanding your audience is equally important. Social media platforms cater to different demographics, so it is crucial to know where your target audience spends their time. Researching their interests and behaviors allows you to tailor content that resonates with them. Engaging directly through comments, polls, and live sessions can also help build a loyal community. For example, a sustainable fashion brand might share eco-friendly tips alongside showcasing their products, reinforcing their values and attracting like-minded followers.

Creating high-quality, consistent content is key to building a strong presence. This includes maintaining a cohesive visual style, sharing authentic stories, and posting regularly. Content should reflect your image and values, whether through informative posts, inspiring stories, or entertaining videos. Educational content, such as tips or tutorials, can also position you as a reliable source in your field. For instance, a fitness influencer might share workout routines alongside motivational posts to inspire their audience.

Finally, tracking performance and staying adaptable ensures long-term success. Analyzing metrics such as likes, shares, and comments can reveal what works best. Adjusting your strategy based on this feedback allows you to stay relevant and improve your reach. By combining these efforts, social media becomes a powerful platform to promote your image and values effectively. 

(Adapted from https://insight-cm.com)

Question 31: The phrase "a powerful tool" in paragraph 1 could best be replaced by ______.

A. a useful but weak method.                                B. an effective and influential means.        

C. a resource that consumes time.                        D. a technique that is hard to apply.

Question 32: According to the passage, which of the following is NOT a benefit of using social media?

A. It helps build personal or organizational image.        

B. It allows you to connect with specific audiences.

C. It guarantees immediate success in all campaigns.

D. It offers opportunities to share authentic stories.

Question 33: Where in paragraph 2 does the following sentence best fit?
"Consistency is equally important—regularly sharing relevant and engaging content keeps your audience interested and builds trust”

A. [I]                           B. [II]                  C. [III]                          D. [IV]

Question 34: The word “them” in paragraph 2 refers to ______.

A. demographics                B. behaviors                C. interests                        D. audience

Question 35: Which of the following best paraphrases the underlined sentence in paragraph 4?

A. Adapting your approach as opposed to feedback helps you maintain relevance and your audience.

B. Using feedback to adjust your strategy prevents you from remaining relevant and your influence.

C. Modifying your plan based on feedback keeps you relevant and enhances your visibility.

D. Refining your approach with feedback allows you to stay in touch and improve your target audience.

Question 36: Which of the following best summarizes paragraph 2?

A. A sustainable presence requires aligning content with platform trends.
B. Understanding the target audience is key to creating engaging content.
C. Social media platforms are equally effective for all demographics.
D. Demographics are the least important consideration for content creation.

Question 37: The word “presence” in paragraph 3 is CLOSEST in meaning to __________.

A. meaninglessness                 B. reliability                 C. accessibility                 D. attractiveness

Question 38: Which of the following is TRUE according to the passage?

A. Social media content should reflect personal or organizational values.
B. All social media strategies must focus exclusively on selling products.
C. Posting frequently on all platforms ensures immediate growth.
D. Audience engagement through comments is unnecessary for success.

Question 39: Which of the following can be inferred from the passage?

A. Content variety helps organizations attract a wider audience.
B. Businesses benefit more from social media than individuals.
C. Social media audiences rarely value educational posts.
D. Measuring success on social media is impossible due to diverse metrics.

Question 40: Which of the following best summarises the passage?

A. Social media addiction impacts mental health, productivity, and real-world social interactions significantly.

B. Effective social media use involves clear goals, audience understanding, consistent content, and adaptability.
C. Posting on multiple platforms requires creativity, time management, and consistent scheduling efforts.
D. Influencers frequently collaborate with brands, creating trendy campaigns and engaging their followers.

[12U7] TEST

 

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