In today’s rapidly evolving world, (1)________mass media has revolutionized how companies connect with their (2)_________customers. Social media platforms, streaming services, and online publications have made advertisements more (3)_________ to audiences than ever before. Unlike traditional media, which focused (4)_______ broadcasting messages to a broad audience, digital media allows for precise targeting based on preferences, behaviors, and demographics. This ensures that companies can effectively (5)_______ their content to the right people, maximizing impact while minimizing waste. Instead of passively consuming ads, customers can now engage directly with brands through clickable links, polls, or comment sections. This engagement fosters stronger relationships and a sense of community around brands. However, businesses often (6)_______ with maintaining credible messaging amidst a sea of misinformation and skepticism online. The rise of fake news and poorly vetted content has made audiences more cautious, forcing companies (7)________ trust by working with reliable platforms and influencers. As digital platforms are (8)______ the rise, smaller businesses now have opportunities that were previously out of reach. They can create low-cost campaigns with a high return on investment, leveraging tools like analytics to refine their strategies in real-time.
Reference: sciencedirect
Question 1: A. digital B. present C. traditional D. normal
Question 2: A. aim B.objective C. goal D. target
Question 3: A. possible B. accessible C. positive D. based
Question 4: A. to B. with C. on D. of
Question 5: A. distribute B. agree C. exchange D. apppoint
Question 6: A. activate B. struggle C. upgrade D. analyse
Question 7: A. establish B. to establish C. establishing D. established
Question 8: A. in B. with C. to D. on
[12U7] LÝ THUYẾT VÀ BÀI TẬP THỰC HÀNH - GV
