A. so                                         B. such                 C. very                         D. too

Question 18: She speaks __________ a true expert in mass media, confidently and persuasively.

         A. similar                                  B. like                  C. love                         D. enjoyable

Question 19: The news article was written as if the event _________, even though it was weeks old.

         A. happened                                 B. would happen         C. had happened                D. happens

III-READING

E11: Mark the letter A, B, C or D on your answer sheet to indicate the correct option that best fits each of the numbered blanks.

In today’s rapidly evolving world, (1)________mass media has revolutionized how companies connect with their (2)_________customers. Social media platforms, streaming services, and online publications have made advertisements more (3)_________ to audiences than ever before. Unlike traditional media, which focused (4)_______ broadcasting messages to a broad audience, digital media allows for precise targeting based on preferences, behaviors, and demographics. This ensures that companies can effectively (5)_______ their content to the right people, maximizing impact while minimizing waste. Instead of passively consuming ads, customers can now engage directly with brands through clickable links, polls, or comment sections. This engagement fosters stronger relationships and a sense of community around brands. However, businesses often (6)_______ with maintaining credible messaging amidst a sea of misinformation and skepticism online. The rise of fake news and poorly vetted content has made audiences more cautious, forcing companies (7)________ trust by working with reliable platforms and influencers. As digital platforms are (8)______ the rise, smaller businesses now have opportunities that were previously out of reach. They can create low-cost campaigns with a high return on investment, leveraging tools like analytics to refine their strategies in real-time.

        Reference: sciencedirect

Question 1: A. digital                  B. present                 C. traditional                 D. normal

Question 2: A. aim                          B.objective                 C. goal                 D. target

Question 3: A. possible                 B. accessible                 C. positive                 D. based

Question 4: A. to                         B. with                 C. on                         D. of

Question 5: A. distribute                  B. agree                 C. exchange                 D. apppoint

Question 6: A. activate                  B. struggle                   C. upgrade                  D. analyse

Question 7: A. establish                 B. to establish                 C. establishing         D. established

Question 8: A. in                         B. with                 C. to                         D. on

E12: Mark the letter A, B, C or D on your answer sheet to indicate the correct option that best fits each of the numbered blanks.

                                            "Reach Millions, Influence Billions – The Power of Mass Media"

 Are you ready to elevate your voice and (1)________ your reach?

With our cutting-edge media (2)________, you can:

• Deliver your message globally through TV, radio, and online platforms.
• Engage your audience instantly with (3)________ social media campaigns.
• Build trust and credibility with high-quality, professional content.

Why Choose Us?

🗹 Experienced Team: Over 10 years in media (4)_________ and marketing.
🗹 Diverse Platforms: Access TV, digital ads, podcasts, and more.
🗹 Custom Strategies: Tailored campaigns to fit your brand’s needs.
🗹 Proven Results: Over 1,000 successful (5)_________ across industries.

                   Reference: palomar

Question 1: A. expand                     B. reduce                 C. employ                  D. afford

Question 2: A. solve                         B. solution                 C. solutions                 D. solvable

Question 3: A. gradual                 B. interactive                 C. repetitive                 D. digital

Question 4: A. produce                 B. productive                 C. production                 D. productivity

Question 5: A. campaigns                 B. functions                 C. programs                 D. concerns

E13: Mark the letter A, B, C or D on your answer sheet to indicate the correct option that best fits each of the numbered blanks.

   The word “media” applies to many things in the 21st century, from mass media to news media, and traditional media to the many emerging forms of digital media. While you can likely (1)_______ several different examples –– and almost certainly you take in some form of media in your everyday life –– it can be difficult to succinctly define the word.  It comes from the Latin medius or medium, which means “the middle layer.” Media is an expression (2)_________brings some type of information or entertainment from one body to another.

Before the advent of the digital age, the most popular forms of media were what we now call analog or traditional media: radio, newspapers, magazines, billboards, journals, and the like. Since then, the technological revolution (3)_________ with it many new types of media that now (4)_________a major role in disseminating information and entertainment to populations around the world. But what is digital media? What does it encompass, how did it evolve, and where is it headed? Read on to learn more about digital media, including different types, major companies in the field, and digital media job (5)________. We’ll also unpack what kind of educational background can position you to embark on a career in digital media.

    Adapted from Maryville University 

Question 1: A. get on with                 B. keep up with                 C. look up to                 D. come up with

Question 2: A. whose                 B. whom                         C. which                 D. who

Question 3: A. brought                 B. has brought                 C. had brought         D. will bring

Question 4: A. do                         B. make                         C. put                         D. play

Question 5: A. markets                 B. galleries                          C. centers                 D. scenes

E14: Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.

          Unlike traditional media, digital media is transmitted as digital data, which at its simplest involves digital cables or satellites sending binary signals –– 0s and 1s –– to devices that translate them into audio, video, graphics, text, and more. Anytime you use your computer, tablet, or cellphone, opening web-based systems and apps, you’re consuming digital media. Digital media might come in the form of videos, articles, advertisements, music, podcasts, audiobooks, virtual reality, or digital art.

     The digital age began to unfold in the second half of the 20th century, as computer technology slowly infiltrated different industries and then moved into the public sphere. Yet analog technology remained dominant even through the 1990s. In the years that followed, newspapers, magazines, radio, and broadcast television were still the primary means of communication, with fax machines and pagers becoming most people’s first casual forays into the digital world.

     When the internet went from a niche hobby to something common in most American homes, the digital age was fully underway. Now, most people walk around with at least one digital media device in their pocket, purse, or backpack, using digital communication at work, on their commutes, and even while out to dinner or shopping. After that, they might come home and play a video game or stream a show, interacting with digital media yet again. Before they go to sleep, they might talk to their digital home assistant, finding out the weather forecast for the following day. What is digital media? The answer is not a simple one. Defining digital media is difficult because it is rapidly evolving alongside innovations in technology and how people interact with it. As we move into the future, our day-to-day use of digital media will likely only increase, particularly as holographic and artificial intelligence (AI) technologies are developed and incorporated into our daily lives.

Adapted from Maryville University

Question 1: The word transmitted in paragraph 1 is closest in meaning to_________.
        A. delivered                B. transformed                C. sent                        D. converted
Question 2: The word underway in paragraph 3 could best be replaced by _________.
        A. began                B. established                C. developed                D. announced
Question 3: The word them in paragraph 1 refers to_______.
        A. binary signals        B. digital cables        C. satellites                D. devices
Question 4: According to paragraph 2, why did analog technology remain dominant through the 1990s?"

         A. Limited public access to digital technologies.

         B. Greater trust in traditional media forms.

         C. Lack of internet infrastructure.

         D. High cost of digital devices.
Question 5: Which of the following best summarises paragraph 3?
        A. The digital age revolutionised the way people consume media at home and on the go.
        B. The internet’s popularity marked the start of the digital age, which completely replaced analog technology.
        C. Most Americans transitioned from analog to digital communication during the 1990s.
        D. Digital media devices became part of people's lives, with widespread use in both work and leisure activities.
Question 6: The word infiltrated in paragraph 2 is OPPOSITE in meaning to________.
        A. entered                B. retreated                C. avoided                D. approached
Question 7: Which of the following is TRUE according to the passage?
        A. Digital media replaced analog technology entirely by the 1990s.
        B. The digital age began with the introduction of holographic technology.
        C. Most people interact with digital media multiple times a day.
        D. AI technologies are already widely integrated into daily life.
Question 8: Which of the following best paraphrases the underlined sentence in paragraph 4?
        A. Defining digital media is challenging because technology and its usage are constantly changing.
        B. The rapid evolution of digital media has made defining it a straightforward process.
        C. Innovations in technology make it easy to explain the concept of digital media.
        D. People’s interaction with technology prevents the definition of digital media from evolving.
Question 9: Which of the following best summarises the passage?
        A. Digital media, rooted in the analog past, has grown to dominate communication and entertainment through widespread technological innovation.
        B. The shift from analog to digital technology revolutionised communication but still faces challenges in terms of accessibility.
        C. As digital media evolves, it replaces analog forms of communication entirely, reshaping how people interact with technology daily.
        D. Digital media, encompassing various formats, has become an integral part of daily life, with rapid technological advances shaping its future development.

E15: Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.

        Working in all types of media, including digital media, means taking advantage of networking, which can lead to further opportunities down the line. Even at the high school level, students can begin interacting with digital media –– opening social media profiles, making connections, and even interning or creating digital content. But it’s in college that networking really starts to gain importance, as students start to figure out where they want to go with their digital media career. One common way for students to gain experience and valuable contacts in the industry is through internships.

      Internships in digital media can take place over the summer, during a single semester, or throughout an entire school year. They might be in large office settings, or they may involve work in the community. The further along students are in their undergraduate career and the more skills they possess, the more they’ll be able to do in their internships.

      Before beginning a digital media internship, there are several skills that are valuable for students to develop. Applicants should be confident interviewees, even without prior experience, demonstrating a willingness to learn and grow as they contribute. They should have solid writing abilities and demonstrate some skill in photography, graphic design, website design, or social media. During the course of an internship, students can develop other marketable skills such as storytelling, managing relationships with clients, drafting copy, content programming, and much more.

      Some digital media internships pay, and some do not. While there is a push within media industries for paid internships, some businesses –– especially smaller companies –– are unable to pay their interns. When considering any internship, it is wise to consider the work experience to be gained, and what impact the internship will have on performing real work duties in the future.

                                                                                                                           Adapted from Maryville University

Question 1: The word opportunities in paragraph 1 is closest in meaning to _________.
        A. experiences                B. possibilities                C. jobs                        D. challenges
Question 2: The phrase further along in paragraph 2 could best be replaced by _________.
        A. later in                B. higher in                C. better at                D. earlier in

Question 3: The word they in paragraph 2 refers to ________.
        A. internships                B. students                C. skills                D. settings
Question 4: According to paragraph 3, which of the following is NOT a skill students should have before starting an internship?
        A. Writing skills                                B. Photography skills                

C. Video editing skills                        D. Graphic design skills
Question 5: Which of the following best summarises paragraph 3?
        A. Students can acquire valuable digital media skills by participating in internships.
        B. Writing, graphic design, and social media skills are essential for a digital media internship.
        C. Having basic skills and a willingness to learn are crucial for success in digital media internships.
        D. Digital media internships help students develop skills like photography and client management.
Question 6: The word marketable in paragraph 3 is OPPOSITE in meaning to________.
        A. useful                B. transferable                C. valueless                D. practical
Question 7: Which of the following is TRUE according to the passage?
        A. High school students can gain valuable contacts by creating digital content.
        B. All digital media internships offer payment to interns.
        C. Students with more skills are more likely to get better internship opportunities.
        D. Networking is less important in college than in high school.
Question 8: Which of the following best paraphrases the underlined sentence in paragraph 4?
        A. Students should carefully evaluate whether an internship provides valuable experience and contributes positively to their future careers.
        B. Internships offer practical experience and real-world skills, making them an essential part of preparing for professional responsibilities.
        C. Paid internships are generally considered more beneficial because they provide both valuable experience and financial support for students.
        D. Choosing internships thoughtfully is crucial, as the work experience gained can significantly impact future professional roles.

Question 9: Which of the following best summarises the passage?
        A. Digital media internships provide students with networking opportunities, essential skills, and a foundation for future careers, despite variations in payment.
        B. High school and college students should focus on networking to prepare for digital media internships, which are often unpaid but highly valuable.
        C. Developing a wide range of skills in graphic design, writing, and storytelling is the most important aspect of pursuing a digital media internship.
        D. Paid and unpaid internships in digital media offer students opportunities to acquire marketable skills, although only college-level students benefit the most.

E16: Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.

     With the rise of digital media, we now consume news from various sources, such as news channels, social media platforms, and websites. However, the prevalence of misinformation has become a global concern. In the age of social media and the Internet, false or misleading content—commonly referred to as fake news—spreads rapidly, often leading to severe consequences.
    The user-generated content on social media platforms facilitates the widespread circulation of misinformation. With billions of users engaging online, unverified information, fake news, doctored images, and planted stories can quickly go viral. This has led to significant consequences, such as public riots, defamation, communal tensions, and misconceptions about critical issues. Such misinformation not only misguides the public but also creates real-world harm, emphasizing the urgent need to address this problem.
    Tech companies have implemented several strategies to curb misinformation. For example, Google introduced its "About This Result" feature, which helps users better evaluate search results. During the COVID-19 pandemic, Google invested $$6.5 million to fund fact-checking initiatives globally. Social media platforms such as Facebook and Instagram added awareness pop-ups to connect users with accurate information from trusted authorities like the WHO. Similarly, YouTube introduced a Medical Misinformation Policy to prevent the spread of false health-related content. WhatsApp limited message forwarding to stop viral fake news and partnered with fact-checkers to ensure accuracy. Instagram reduces the visibility of false content, either by removing it or lowering its distribution in users' feeds.

     The fight against misinformation requires global cooperation. Major tech companies like Meta and Google have partnered with civil society organizations to launch mass-scale awareness campaigns, particularly in countries like India. These campaigns aim to educate the public about identifying and preventing the spread of misinformation.
    Users play a crucial role in combating this issue by taking simple steps, such as verifying information from legitimate sources, avoiding the sharing of unverified or harmful content, and adhering to community guidelines on platforms.

Reference:t andfonline

Question 1: The word facilitates in paragraph 2 is closest in meaning to_______.
        A. prevents                B. simplifies                C. encourages                D. enables
Question 2: According to paragraph 3, which of the following is NOT a measure taken by digital platforms?
        A. Adding awareness pop-ups for accurate health information
        B. Fact-checking information shared by users
        C. Partnering with NGOs to conduct surveys
        D. Limiting message forwarding on messaging apps
Question 3: Which of the following best summarises paragraph 2?
        A. Social media platforms are responsible for spreading large amounts of fake news and misinformation.
        B. The viral spread of unverified content on social media has led to widespread consequences.
        C. User-generated content has created a new wave of unreliable information online.
        D. Misinformation on social media impacts public trust and has severe societal consequences.
Question 4: Which of the following is TRUE according to the passage?
        A. Platforms like WhatsApp and Instagram take similar steps to curb misinformation.
        B. Users are not responsible for verifying information shared on social media platforms.
        C. Google’s primary focus in combating misinformation is on health-related content.
        D. Meta’s initiatives against misinformation are limited to developed nations.
Question 5: Which of the following best summarises the passage?
        A. The rise of misinformation on social media and digital platforms demands both user responsibility and proactive steps from tech companies to combat it.
        B. Misinformation on social media spreads rapidly, despite measures taken by companies like Google and Meta, leaving users to bear full responsibility.
        C. Social media platforms have implemented numerous measures to control misinformation, but fake news continues to dominate digital spaces.
        D. The fight against misinformation relies on awareness campaigns, platform guidelines, and stricter control of user-generated content by governments and tech companies.

IV-SPEAKING

E17: Mark the letter A, B, C or D on your answer sheet to indicate the best arrangement of utterances or sentences to make a meaningful exchange or text in each of the following questions.

Question 1: 

a. Alex: Why do you think newspapers are still popular?

b. Sue: I read newspapers every morning.

c. Alex: How do you usually stay updated with current events?

d. Alex: I think newspapers are outdated. I prefer online news.

e. Sue: They provide detailed and well-researched articles.

A. c-b-a-e-d                B. c-e-d-b-a                C. d-b-a-e-c                D. d-e-a-b-c

Question 2:

a. Alex: Why do people like social media for news?
b. Sue: I spend a lot of time on social media.
c. Alex: How do you usually consume news?
d. Alex: I think social media spreads too much fake news.
e. Sue: It’s quick, easy to access, and keeps me updated.

A. c-b-a-e-d                B. c-e-d-b-a                C. d-b-a-e-c                D. d-e-a-b-c

Question 3:

a. Alex: Why are podcasts so popular now?
b. Sue: I listen to podcasts while working out.
c. Alex: How do you keep up with the latest trends?
d. Alex: I think podcasts are boring and time-consuming.
e. Sue: They are informative and available on many platforms.

         A. c-b-a-e-d                B. c-e-d-b-a                C. d-b-a-e-c                D. d-e-a-b-c

Question 4:

a. Alex: Why do people still watch TV?
b. Sue: I like watching TV shows with my family.
c. Alex: How do you usually relax in the evening?
d. Alex: I think TV is old-fashioned. Streaming platforms are better.
e. Sue: TV offers entertainment for all age groups.

A. c-b-a-e-d                B. c-e-d-b-a                C. d-b-a-e-c                D. d-e-a-b-c

Question 5:

a. Alex: Why is advertising important in mass media?
b. Sue: I enjoy analyzing ads on TV.
c. Alex: How do you view advertising in the media?
d. Alex: I think advertisements are annoying and repetitive.
e. Sue: They help businesses connect with audiences effectively.

         A. c-b-a-e-d                B. c-e-d-b-a                C. d-b-a-e-c                D. d-e-a-b-c

E18: Describe a piece of news you recently read, saw, or heard about in the mass media.
You should say:

• What the news was about
• Where and when you read, saw, or heard it
• How it was presented (e.g., through a newspaper, TV, online platform, etc.)
• And explain how you felt about this news.

V-WRITING

E19: Some people believe that mass media, including television, radio, and newspapers, has a significant influence on shaping people's opinions and behaviors. Others think that individuals are not easily influenced by mass media.
Discuss both views and give your own opinion.

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E20: The bar chart below shows the percentage of people who use different types of mass media to get their news in five age groups.
Summarize the information by selecting and reporting the main features, and make comparisons where relevant.

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VI-LISTENING

E21: Listen and complete the passage.

You know, in today’s fast-paced digital world, where everyone is glued to their smartphones, it’s easy to forget the value of traditional media like newspapers, radio, and television. But let me tell you, these forms of media still hold a (1)________ place in our society.

First, traditional media is synonymous with credibility. When you pick up a newspaper, you know that the (2)__________ have gone through layers of fact-checking and editing. Unlike some online blogs or social media posts, the information is less likely to be influenced by fake news or sensationalism. This is especially true for investigative journalism, which has historically exposed corruption, environmental crises, and human rights (3)_________.

Second, traditional media provides a sense of routine and structure. Take radio, for instance. For decades, people have tuned in to their favorite morning shows while commuting to work or their evening news broadcasts after dinner. It’s a comforting, (4)_________ source of entertainment and information that fits into daily life without requiring scrolling or searching. Television, too, offers a communal experience – watching the evening news together or waiting for a big sports event.

Lastly, traditional media has (5)__________to stay relevant. Many newspapers and TV networks now have online versions or apps, blending the old with the new. This hybrid model ensures that while the (6)_________ might evolve, the values of integrity and professionalism associated with traditional media remain intact.

So, while digital media might dominate our lives, traditional media is far from obsolete. It’s a cornerstone of information that (7)__________ to be preserved, not replaced.